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Wife Swap - Channel 4's BAFTA award winning hit show

The following was received by the Well Hill Residents' Association Committee in July 2004

Hello there,

I hope you can help. I am working on a BAFTA award wining documentary series about family life for Channel 4. We are looking for people from all walks of life to take part. Below is an explanation of how the programme works and what we are looking for. I wonder if you hold a database and it would be possible to forward the email below to the 'members/ friends' of the WHRA. Please call me for an informal chat if you'd like some more information and I'd be really grateful if you could let me know if you're able to help.

Channel 4's BAFTA award winning hit show about family life is back for a fourth series, and we are looking new families

'Wife Swap' looks at family life in contemporary Britain in a way no other documentary has done before, attracting over 7 million viewers. We are looking for families to be part of the fourth series.

We are hoping to promote as wide a range of British family experience as possible, and we feel very confident that with the right couple, we will be able to present a modern, dynamic profile of contemporary life in Britain.

How it works: we would be filming for 10 days, during which time the wives from two different families exchange lifestyles. After 5 days living by the host family's rules each is then given an opportunity to enlighten her host family with her philosophy on life. The intention is to inform a debate about modern parenting values and also to send couples on a journey of self-discovery. Some of our previous contributors have enjoyed a real insight into their own lives as a result of the experience.

During the swap we can assure sensitivity and respect towards individuals' beliefs and culture and would focus on ideas of moral value. We spend a long time getting to know families before the experience, so there is plenty of scope for discussing sensitive areas and ensuring that everybody is happy to proceed. My-self or one of my colleagues will be with the family during the whole of the ten-day challenge, so everybody is in the experience together!

If couples (with children) would like to get in touch I, Michelle, can be contacted on 020 7013 4553 or at

Kind regards,

Michelle Crowley
Assistant Producer
Wife Swap
RDF Media
020 7013 4553


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